So you would like to create your first online course.
Here is what I have learned from my experiences & observations:
I am by no means an expert on courses, but this is what I have learned from experts. Hope it helps you!
CREATING THE COURSE:
Beginning mindset to adopt: To create a course, you do not need to be an expert. You simply need to be at least 1 step ahead of where your students would like to be.
Okay - pen and paper advised... Take yourself through these exercises!
Ask yourself Three Questions
1. Who are you serving?
- Imagine one or two people you are making your course for. A good place to start is “you” before you taught yourself what you are now teaching. Make the course you wish you had. Price it what you would have paid for it. Create it in a way such that you would have learned the most from it.
2. What is your purpose?
- Making money is obviously a good motive, but money is ephemeral. Perhaps your purpose should be to create a course that will still be relevant 3, 5, or 10 years from today. If you create your course thinking like this, money will follow.
3. Will I still be happy with my course 3 years from today?
- What would your course achieve for the people who take it so that you will be proud in three years?
The Best Courses are all About ACTION
- Do not stress yourself to make 10+ hours of video content. There is very little chance that it will help your customer achieve their goal. Rather, leave some stones un-turned for them. Let them find the answers to their own questions. Your MAIN goal is to tell them what they need to DO to get to where you are now.
How To Create Your Course Syllabus/Curriculum in 5 Minutes
- If it’s not simple, it’s probably not right. You know what it takes to get where you are, just tell people what to do! ACTION ACTION ACTION. Direct them through an education of learning through experiences. Afterall, isn’t that how you got to where you are now? You didn’t just read a book or watch a video. You read a bunch of books and watched a bunch of videos that all told you what to do. You filtering what to do for people will create real action.
1. Come up with 30 steps to get your target customer from point A (where you were, and where your customer is now) to point B (where you are now, and where your customer wants to be)
2. Create a Facebook Group and require your students to interact with each other, share tips and tricks for how they are getting through the assignments. Encourage them to motivate each other and develop friendships through the shared learning experience.
3. At the end of 30 days, ask your happiest students to send in a video testimonial and to recommend your course to a friend. If they sign up a friend,
Sell Your Course at a Higher Price than What Other Instructors in your field are charging
- Find someone who has created something similar to what you are looking to create Someone out there is likely doing something similar to you Buy their course(s), take it, and then - don’t try to make a better version of their course - just make a different version… Chances are with the steps you have already taken, your course will be different because it is about action.
- If people cannot afford your course, that’s okay… it’s not for them! Direct these people to your free content. But in the long term plan (remember 3-5 years), your product should still be relevant and still be worth a high price… That way over time, people keep consuming your free content and in the back of their mind they think, “maybe one day I can afford that course” and then one day they probably will… you must position yourself as a high ticket course that people wish one day they could afford… You will not ever convince someone that you are worth more later if you give them a price break today. Read this over. It’s essential.
- Why charge higher rather than lower? Simple math. You only have to sell 1/5 as many courses if you price your course at $1,000 to DOUBLE your income, as compared to pricing your course at $100. If you price higher, you get people who are serious about learning from you!
Deliver Your Course
- There are many ways to sell and send your course to your customers
- EASY WAY TO START- sell your course directly by creating a list of links on Google Docs that go to unlisted YouTube videos. Sell this link through PayPal or Venmo as tests before you market further.
- MORE SECURE PROFESSIONAL WAY - Buy click funnels software ($300usd monthly (first month free)), create a simple “membership funnel” by following the directions, and then either record 30 videos with each assignment to be given once every day for thirty days to your customers email. As soon as they buy the course, they will be emailed once every day with the next assignment. This process will take you roughly 3 days if you are a total beginner, click funnels support is very friendly and there are a lot of resources on the internet. If you can pay someone or get a friend to help you set this up for you and show you around, that honestly might be easier. It would take an expert about 2 hours to get your course completely up and running with a custom domain and everything.
MARKETING THE COURSE:
Finding People To Buy your Course
You’ve created an amazing course… now where are your customers and how do you get them to trust you and buy your course?
- Give away most of what other courses in your field are teaching for free
- Become known as an expert in the field you aim to teach
- Create content around your topic in a format that you love
Fast Ways To Get People To Buy From You
- Marketing is like sex, only losers pay for it
- The relationship you build with your customers should be analogous to the relationship you build with your boyfriend/girlfriend/spouse
- Do not go for any fast track hacks to get someone in a random facebook group to buy from you. This is borderline creepy!
- Show who you are through content, get people to trust you and like you for who you are, don’t try to fake anything.
Vlog, Blog, Podcast, Instagram?
- Pick the format you love the most that you feel most comfortable telling your story. What can you sustain for 3-5 years?
- If you are comfortable being on a camera, think about what videos you can make that will sustain on the internet for 3 to 5 years… with this approach, you avoid going for “clickbait” and actually make good material that people will share even if they find it in 4 years.
- If writing comes easy to you, start a blog and write detailed posts keeping in mind your audience (you before you knew what you knew now, or a special friend)
- If you have a good radio voice and find it easy to talk and talk, film a podcast. Interview other experts in your field. Become the host of a show! Give your audience what you would have wanted before you are where you are.
- If you like taking pictures and consider yourself a good story teller on instagram, you can easily run your entire business on instagram
Paid Advertising
- Learn how to install a Facebook Pixel into your website so that you can display ads on facebook to people who have shown interest in your site
More Resources
- DotCom Secrets (Book) by Russel Brunson
- Expert Secrets (Book) by Russel Brunson
- $100 Start Up by Tim Gullibeau
- 4 Hour Work Week by Tim Ferriss (chapter on Muses)